Mailchimp

Mailchimp provides email and SMS marketing with audience data, automation, and AI-assisted campaign tools. Its platform supports keeping customers or members informed and following up based on how an audience interacts with a business.

Retailers, small businesses, nonprofits, and service providers can use it to plan recurring communications and examine campaign activity. Connected customer data helps shape automations and audience decisions. Sending permissions, supported channels, and account limits should be configured for the actual audience before launching a campaign.