Luma

Luma supplies AI models and creative agents for producing and refining video, images, audio, and text. The platform supports workflows for product images, advertising variants, and teaser edits within a common creative environment.

Creative teams can develop several directions from an idea and iterate on the work with their audience and brand context in view. The service combines its own model research with production tools. The chosen workflow determines the input and controls, so results still need review against the project's actual creative requirements.